About Us

What Is Hair OÜ is the official distributor of the professional Italian brand Medavita in Estonia since 2022.

Our goal is to develop a culture of professional scalp and hair care by combining trichological science, modern technologies and the expertise of the beauty industry.

Medavita represents more than 60 years of research and innovation dedicated to hair and scalp health. The products are developed in Italy and combine natural ingredients with advanced scientific technologies and professional treatment protocols.

We work closely with beauty salons, trichologists and industry professionals, offering not only high-quality products but also education, consultations and professional support.

Our mission is to help professionals create healthy, strong and beautiful hair, while helping clients rediscover confidence in their natural beauty.